One sheet per ingredient: what it is, what its number means, what it does, and - printed the same size - what it does not. Written so you can read any label better, including somebody else’s.
A percentage is honest about exactly one thing: quantity. It does not tell you the ingredient is good, where it came from, or what the rest of the bottle is doing. The sheets take it from there.
Printed-label INCI order, descending weight. Percentages per the Master Formula. Within the 2.0% essential-oil blend: sandalwood 0.7%; lavender, frankincense and cedarwood 0.4% each; tea tree 0.1%.
Each sheet closes with one word from the industry’s vocabulary: what it means, what it does not, and why this label declines it. Collected so far:
“Proven” · “Fragrance-free” (Sheet 01) - “Natural” (02) - “Sustainably sourced” (03) - “Hypoallergenic” (04) - “Used for millennia” (05) - “Dermatologist-tested” (06) - “Antioxidants” (07) - “Free-from” (08) - “Active ingredient” (09)